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Most of us find receiving feedback really hard. Even when we know it’s meant to help us, it can feel personal, confusing, and difficult to act on.

This week, I cover:

  • Why receiving feedback feels like a personal attack

  • How to make sense of the feedback you’re getting

  • Four things you can do to make receiving feedback easier on yourself

🍿 Watch the video version of this week’s newsletter here

(or keep scrolling to read it)

We’ve all been in the situation where your manager says, “Can I give you some feedback?” and before they've finished it your brain is already three steps ahead, building a case for why they're wrong.

Harvard researchers Douglas Stone and Sheila Heen spent over a decade studying why receiving feedback is so hard.

Their conclusion?

Feedback sits at the intersection of two competing human needs: the need to grow and improve, and the need to feel accepted and respected exactly as you are. The very fact of the feedback suggests that who you are right now isn’t quite good enough.

Of course, you get defensive. I don’t blame you!

There are always two people involved in a feedback conversation. While you can’t control how your manager gives you feedback, you can control how you receive it to stop it from being a dreaded, confusing part of work.

I’ll walk you through four things you can do, then I’ll give you a task to practise this week.

1. Separate yourself from your work

What goes wrong: Your manager spends days (or weeks) dreading the conversation, even though they know having it will help you grow and prevent bigger issues later down the line. You can tell something’s off, so you walk into the conversation already treating it like an attack on who you are, not a conversation about something you’ve done.

How to fix it: Separate yourself from your work. The feedback is not about you as a person, it’s about something you’ve produced. Remind yourself that feedback is information and even uncomfortable feedback can be useful, so your job is to understand it, not to defend it.

2. Categorise feedback

What goes wrong: Your manager spends ten minutes giving feedback on things they prefer to see, such as the font you’ve used in a document or the layout of a report, then two minutes giving feedback on the thing that actually matters. You get mixed messages about what’s truly important, so you resent doing any of it. 

How to fix it: Just because your manager doesn’t categorise your feedback, doesn’t mean you can’t do it on receiving it. I’ve identified five types of feedback to help you work out what actually matters and what doesn’t:

  1. Opinion-based: Personal preference about how the work looks, sounds or feels. It doesn't affect whether the work is good, it just reflects what the feedback giver likes. Usually, you can take it or leave it.

Example: I'd prefer the slides to have more white space.

  1. Outcome-based: About whether the work achieves its goal. Unlike opinion-based feedback, this one directly affects the quality and effectiveness of what you've produced.

Example: The text is too dense and jargon-filled for our audience.

  1. Rule-based: Compulsory rules, legal requirements or ethical standards that must be followed. This is the feedback you can't ignore, regardless of whether you agree with it.

Example: This doesn't follow our brand guidelines.

  1. Timing-based: About whether you kept people informed, stayed organised, and delivered your work on time. This is feedback about your operational habits, not the quality of what you produced.

Example: You need to update me on your progress more regularly, otherwise I'm left wondering where the project is up to.

  1. Interpersonal-based: About how you worked with and communicated with the people around you. This feedback can feel the most personal because it speaks to how you showed up and conducted yourself.

Example: You made some decisions without speaking to the people it would affect. I'd like to see you be more collaborative with the team.

Many feedback problems come from managers giving opinion-based feedback like it’s rule-based feedback, and the receiver knows it doesn’t really matter, so they resent doing it. When you receive feedback, identify which category it falls into and decide how important it is to you, the work, and the person giving it.

3. Ask for clarity

What goes wrong: Your manager doesn’t want to hurt your feelings so they disguise and soften the feedback they really want to give. You’re left trying to decode what they really mean. 

How to fix it: Unclear feedback is unkind feedback, so ask your manager to be more direct and give specific examples.

Example: If they say, “You need to communicate better.” 

Ask, “Can you give an example about when my communication caused an issue? I’d like to pinpoint what I’m doing wrong so I can improve.”

Should your manager give clear, honest, specific feedback without you prompting them?

Yes. Yes, they should.

But when they don’t, you have two options: you can either get annoyed by it and not action the feedback, or you can use it as an opportunity to get to the heart of what’s being said, evaluate whether it’s fair and important, then decide what to do with it. 

4. Ask for context

What goes wrong: Your manager gives feedback out of the blue and it makes no sense to you. It’s not that they’re being deliberately vague, they’re just privy to wider organisational context that makes the feedback relevant, and it hasn’t occurred to them that you don’t have that information. You’re left confused about why the feedback matters or what prompted it.

How to fix it: Ask questions to get the information you need for the feedback to make sense. There's often context you're not aware of that would help you understand where it’s coming from.

Example: “Can you help me understand what's driving this? Is there something happening at a higher level I'm not aware of?”

✍️ Your task for this week

Think of some feedback you’ve received recently. Go through it point by point and categorise each piece of feedback. You might find that what felt like a lot of feedback was actually one or two outcome-based points wrapped up in several pieces of opinion-based feedback.

🗳 What topic do you want to learn about next?

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